The Company
Excel Ceramic Pvt. Ltd. was incorporated in March 2000 with a view to create the distinguished brand among the prevailing similar standard brands. It only could be achieved through constant improvement in quality through R&D innovation and a vigilant watch on entire process. The company has already acquired An ISO 9001:2000 Certification and received "Bhartiya Udyog Ratan Award" by Indian Economic Development & Research Association - New Delhi.
Company's manufacturing unit is situated in the industrial colony on the outskirts of Morbi, right on the National Highway No-8a. It has been spread over a spacious area 38000 sq meters from which 80000 sq feet is built up area that consists - Office Building, Raw Material Storage, Kiln, Press, Processing Plant, Testing Laboratory, Inventory, Finished Goods Storage, Dispatch Rooms, Fuel Storage Tank and Quarters for Workers.
Promoters
Promoters of the company are family members and relatives. Shri Jethalal R. Patel, the chairman of the company is a veteran industrialist who has ventured first into manufacturing of Roofing tiles in the early seventies. Simultaneously having partnership with Ajanta Transistor Clock Manufacturing Company, which has earned a name and fame across the world.
Shri Sureshbhai J. Patel, Director has 15 years experience in manufacturing of roofing tiles namely Ajanta Rani Brand, which was known for its quality. He was also a partner in Ajanta Clocks & Ajanta Ceramic. He also looks after production and quality control.
Shri Ashokbhai J. Patel, the Managing Director is a young and dynamic entrepreneur of our time. He has 10 years experience of directorship in Orchev Pharma, a well-known bulk drug producing company. He was in charge of Administration, Marketing, Government Liaising and overall supervision. He looks after domestic and international market.
Shri Rameshbhai J. Patel, Director has 12 years of experience in mosaic production. He is the in charge of production and purchasing. He looks after mainly production planning and quality control.
Shri Chirag R. Jivani, CEO is a Mechanical Engineer from Gujarat University (earlier known as Saurashtra University). He has pursued Masters in Management from Middlesex University, London. He has 2 years of managerial experience in London. He was in charge of administration and overall supervision. He is responsible for overall plant and international market.
The Plant
The Plant consists a Heavy Capacity Press, Glazed Lines, Loading & Unloading Machines, Roller Kiln (All Made in Italy), Boil Mill Grinding Unit, Spray Dryer, Raw Material is procured from famous supplier and being brought from Rajasthan.
Products
Excel brand floor tiles are available throughout the country in a variety of colours and designs, which includes 16" x 16" (395 mm x 395 mm) size in White Glossy Print Series, Ivory Glossy Print Series, Bhama Glossy Print Series, Black Glossy Print Series, White Matt Print Series, Ivory Matt Print Series, Wooden Series, Leather Series, E-Series, Ruby Red Series & Rustic Series (400 mm x 400 mm). And 12" x 12" (300 mm x 300 mm) size in Anti Skid Series. The company has future plan to develop many other sizes. Company also has interest in development of similar line products in future.
The Global Market
The company as expanded its wings by exporting its products to the countries like;
- WEST INDIES
- SRILANKA
- U. A. E.
- NEPAL
- UGANDA (AFRICA)
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- MAHESYCHELLS (AFRICA)
- MOZAMBIQUE (AFRICA)
- MALAWI (AFRICA)
- STERRALEONE (W. AFRICA)
- BURUNDI (C. AFRICA)
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- QATAR
- REP. OF YEMEN
- SULTANATE OF OMAN
- MONOROVIA (AFRICA)
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